Following the conclusion of last season, Kraft took a hard look at his film and came away with a clear self-assessment: while he contributed in meaningful ways, particularly with his physicality and toughness, there was one aspect he knew needed improvement — creating separation against man coverage. In today’s NFL, where defenses increasingly rely on athletic linebackers and versatile safeties to neutralize tight ends, that ability can be the difference between a contested catch and an explosive play.
Rather than shy away from the critique, Kraft leaned into it. He initiated conversations with the Packers’ coaching staff shortly after the season ended, seeking direct feedback on where he could grow and how he could take the next step. Those discussions helped clarify his offseason focus, centering on route precision, release techniques, leverage, and body control — the subtle details that allow a tight end to win even when defenders know the ball may be coming their way.
Head coach Matt LaFleur has been quick to recognize Kraft’s approach. Throughout the offseason, LaFleur has consistently praised the tight end’s effort and professionalism, pointing to his daily presence and commitment. “He’s in here working every day,” LaFleur said earlier, a simple but telling statement that reflects the staff’s confidence in Kraft’s mindset.
Unlike some players who opt to train away from team facilities during the offseason, Kraft has remained in Green Bay, choosing continuity over convenience. Being around the building has allowed him to work closely with coaches, strength staff, and teammates, reinforcing habits and expectations that translate directly to the field. The steady routine has also given him more opportunities to refine timing and chemistry within the offense — a crucial element for a position that often serves as a quarterback’s safety valve.
Kraft’s dedication speaks to a broader understanding of what’s required to succeed in a competitive tight end room and a young, evolving Packers offense. He knows improvement isn’t just about adding muscle or speed, but about mastering technique and anticipation. Creating separation against man coverage requires patience, discipline, and repetition — qualities that don’t show up overnight but are built through consistent work.
As the Packers prepare for the upcoming season, Kraft’s offseason grind could have a noticeable impact. A tight end who can consistently beat man coverage forces defenses to adjust, opening space for receivers and adding flexibility to the playbook. If Kraft’s work pays off, he could emerge as a more complete and dangerous weapon within Green Bay’s offense.
For Kraft, the mission is simple: turn self-awareness into production. And judging by the hours he’s logged in Green Bay this offseason, he’s doing everything possible to make sure that growth shows up when it matters most — on Sundays.
